Save Money on Marketing with Pel Hughes
Did you know that you can save money on marketing by working with Pel Hughes? It’s true. Pel Hughes offers cost-saving marketing options with direct mail, cross media marketing, and much more. During times of uncertainty or downturn, businesses take a hard look at their budgets. Often times, sizeable savings can be found by adjusting a brand’s marketing strategy. Below are some helpful tips to save money on marketing.
How to Save Money on Marketing
#1 Focus on Quality not Quantity with Direct Mail
Sometimes it can be tempting to send out high volumes of mailers. When it comes to looking to save money on marketing, focusing on quality over quantity of mailers is a wise move. Rather than sending mailers to every household in a neighborhood, you can refine your audience to demographics that tend to align with your ideal customer. This can involve only sending mailers to certain age groups, genders, or income levels. It’s also important to utilize database services such as those offered by Pel Hughes that remove duplicates and cross reference recipient information with reliable consumer databases.
#2 Take Advantage of USPS Discounts and Promotions
The USPS offers a few discount programs every year. In recent years, the USPS has rewarded businesses that deploy sophisiticated direct mail campaigns—particularly those that offer sensory elements like scents, textured paper, and sound. You can learn more about USPS discounts and promotions by clicking here.
#3 Utilize Campaign Automation
Not only can campaign automation reduce labor costs, it’s a helpful tool for setting (and sticking to) budgets. Pel Hughes offers Storefront, a campaign automation platform that can store digital copies of signage, campaign templates, and other corporate materials. Storefront allows businesses to set specific permissions for staff members to ensure that team members do not exceed their allocated budgets for marketing/advertising materials.
#4 Consider Using Advanced Technology to Increase Revenue
Advanced technology like direct mail retargeting can improve sales by making direct mail more effective. Direct mail retargeting involves sending physical mail to users who engage with your brand or business online. For instance, a consumer adds items to a shopping cart but doesn’t complete their purchase. A retargeting campaign can be generated in minutes and mailed to their physical address offering a discount on the items left behind in their shopping cart to close the sale.
Taking steps to save money on marketing is a great way to shore up resources in harder times. Our team at Pel Hughes is here to help. From database services to campaign automation and smarter direct mail strategies, our company offers several cost-saving measures. Call us at (504) 486-8646 to discuss your next direct mail campaign.
