Every Door Direct Mail: 5 Benefits to Consider
Every Door Direct Mail (EDDM) is an invaluable service provided by the USPS. This service makes it easy and affordable to send bulk mailings to every residence in a zip code or specific neighborhood. EDDM offers unique advantages to businesses, non-profit organizations, educational institutions, and political campaigns.
A Brief Overview of Every Door Direct Mail
The USPS aggregates data from the Census Bureau for the EDDM program. EDDM is one of the most affordable options for sending out bulk mailings to targeted neighborhoods or businesses within a city or town. This service accepts different types and sizes of mailings so that businesses and organizations have diverse options for their marketing campaigns.
Five Benefits to Using EDDM
#1 No Mailing Lists are Needed
With Every Door Direct Mail, mailing lists are not necessary. This is ideal for businesses operating within neighborhoods such as dry cleaners, car washes, cafes, dental practices, grocers, and local retailers. While mailing lists can contribute to effective direct mail campaigns, they aren’t always necessary to reach new clientele.
#2 Affordable Mail Campaigns
Although direct mail boasts a better ROI than digital advertising, businesses and organizations must be mindful of costs in today’s economy. EDDM is an affordable option for campaigns because the USPS offers discounts for large mailings. Since mailing lists were not necessary to purchase, businesses and organizations can enjoy lower costs associated with their campaigns.
#3 Using EDDM is Easy
The Every Door Direct Mail interface online is very user-friendly. Not only can marketers select zip codes and neighborhoods within them for mailings, they can also filter and sort recipients by age, household size, and income. Once these selections are made, marketers can specify how many mail pieces will be sent out for their campaigns and receive a cost estimate. The last step to the EDDM process is to take printed collateral to your post office for delivery. Using EDDM is efficient and easy from start to finish.
#4 EDDM Offers Customizable Options
The USPS accepts various types of mailers for its EDDM program. This means that businesses and organizations can send postcards and letters of various sizes so long as they meet certain requirements.
#5 EDDM is Available to Retail and Bulk Marketers
The USPS offers EDDM to both lower volume enterprises and organizations that market with bulk mailings. EDDM Retail is ideal for smaller businesses and no mailing permits are required. Those using EDDM retail can send between 200 and 5,000 mailers a day and can drop their print collateral off at any post office. Larger campaigns can use EDDM at Business Mail Entry Units. This is ideal for more ambitious campaigns and there are no limits to the amount of mail that can be sent daily. Large volume campaigns require bulk mailing permits.
Based in New Orleans, Pel Hughes is a full-service printer that serves businesses, organizations, and educational institutions throughout the United States. We offer a suite of services to enhance direct mail campaigns including retargeting, customization, campaign automation, database management, graphic design, and cross media marketing. Call our team at (504) 486-8646 to learn more.
