4 Interactive Print Ad Examples
Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns.
An interactive print advert is a new form of print advertising used to better engage with the customer and compete with all the new marketing methods out there. Advertisers are using this new and exciting method to bring products and their amazing features closer to the consumers. Because of this it is almost impossible to ignore.
Motion Silhouette
This method has been used for a long time in interactive print advertising to stand out from the ordinary flat paper and images. Especially in children’s books, shapes are cut out and arranged to pop up when a page is opened to illustrate a message. This has become more advanced over the years with detailed cut outs and more lifelike silhouettes projected between pages. This can be used in different types of advertising whether for products or services.
Conductive ink
Printing with conductive ink is fast becoming a trend. The ink is sensitive to touch and can emit smell and different senses of touch as designed. By using this method, print advertising is able to appeal to more than just sight but to other senses as well.
Video in Print
Video advertising has now been incorporated into print side by side for a more elaborate explanation. With this new technology direct mail pieces can now become more than just static pieces of paper, but a work of cinema, helping it to gain grounds in advertising.
Augmented solutions
Interactive print adverts with augmented technology now combine technology and print to bring a better picture of the product to consumers. For example, a famous furniture company made a phone app to go with their catalog so that customers could scan the catalog and project furniture in their rooms with the app.
Companies are continually becoming more innovative with interactive print adverts and changing the game of advertising to keep customers interested using some of the above methods and more.
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