3 Reasons You Should Include Forms on Your Website
Whether you have a small business or a corporate website, including forms can be a low-cost way to begin customer interaction. Below are just a few of the reasons you should add forms to your website:
1. Capture Visitor Information
An online form can track and record a wealth of information that you may not be able to get (or remember to ask) during a phone call. The simplest and most common form across the web is a company contact form. While it may seem to only capture basic information like a person’s name and phone number, you can ask additional information such as where they heard about you or their job title.
If you use a tool that connects forms to a marketing platform, you can also gain insights to information not asked within the form, including which pages of your site they’ve visited, how they got there, and the dates and times of all activities within your site.
2. Provide Communication Options
People can be shy, busy, or just prefer to deal with companies electronically. It’s a good idea to give them options for ways to connect with you. Ever needed to contact a company after their business hours and then try to remember to contact them the next day? Forms provide a way for your company to be accessible anytime, so you don’t miss out on important communication.
3. Customizable and Versatile
One of the best benefits of using forms is that they’re completely customizable and can be adapted for many uses, including:
- Blog/newsletter subscriptions
- E-book downloads
- Event registrations
- Demo requests
Including forms on your website can help you gain valuable insights into how people interact with your site and provide a window into customer buying habits.
