Case Studies

Predictive Modeling Decreases Acquisition Cost per Response by 37%

Introduction The deregulation of electricity and natural gas markets has created opportunities for retail energy suppliers to find and win new customers in very competitive markets.  Pel Hughes’ experience helping our service provider clients in many of the 17 states with deregulated electricity and some of the 22 states with at least a partial deregulation […]

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Restaurant Acquisition Campaign – New Mover & Birthday Direct Mail

New Mover/Birthday Acquisition Campaign   A franchise restaurant group was looking to increase sales in two of their markets that were under-performing. They were looking to expand their customer base as well as respond to some changes in each of the markets. Pel Hughes worked with them to implement a direct marketing acquisition program. One of the […]

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Vitter VDP

Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person,  at the Right Time   CHALLENGE: Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic […]

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Pel Hughes Increases Response Rate for Utilities Company by 100% with Ifbyphone®

New Orleans-based Pel Hughes is a printing and marketing services provider that delivers relevant marketing solutions to an array of clients – ranging from individual customers, to casinos, businesses, banks, schools and more. Challenge Pel Hughes recognized many marketing departments today fail to track conversions generated from voice interactions, creating a significant blind spot around […]

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N’Tinis: Direct Mail Reinvention

OPPORTUNITY: Reinvent the direct mail package for a restaurant. N’Tini’s wanted to send consumers a personalized, vibrantly designed mail piece rather than their old preprinted postcard with black imprint. Previously, the client outsourced data collection, data management and mail execution. They wanted a portal to be able to manage their own data and execute campaigns […]

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