4 Interactive Print Ad Examples

Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns.

An interactive print advert is a new form of print advertising used to better engage with the customer and compete with all the new marketing methods out there. Advertisers are using this new and exciting method to bring products and their amazing features closer to the consumers. Because of this it is almost impossible to ignore.

Motion Silhouette

This method has been used for a long time in interactive print advertising to stand out from the ordinary flat paper and images. Especially in children’s books, shapes are cut out and arranged to pop up when a page is opened to illustrate a message. This has become more advanced over the years with detailed cut outs and more lifelike silhouettes projected between pages. This can be used in different types of advertising whether for products or services.

Conductive ink

Printing with conductive ink is fast becoming a trend. The ink is sensitive to touch and can emit smell and different senses of touch as designed. By using this method, print advertising is able to appeal to more than just sight but to other senses as well.

Video in Print

Video advertising has now been incorporated into print side by side for a more elaborate explanation. With this new technology direct mail pieces can now become more than just static pieces of paper, but a work of cinema, helping it to gain grounds in advertising.

Augmented solutions

Interactive print adverts with augmented technology now combine technology and print to bring a better picture of the product to consumers. For example, a famous furniture company made a phone app to go with their catalog so that customers could scan the catalog and project furniture in their rooms with the app.

Companies are continually becoming more innovative with interactive print adverts and changing the game of advertising to keep customers interested using some of the above methods and more.

 

http://www.printingdeals.org/specials/interactive-print-ads.html

http://www.publicationspress.com/blog/10-innovative-print-ads-that-will-change-the-way-you-think-about-print

Video Marketing on a Budget

It is now common knowledge that every business with an online presence must invest in video marketing. Video content is engaging, helps explain the features of the product and gives a storyline. However, creating quality videos may be a challenge if you are working on a shoestring budget. Video marketing is becoming an expensive project, particularly when the company is new to the idea.

That should not dissuade you. Here are a few techniques to enable you to come up with amazing video content without breaking your bank.

Don’t buy the equipment, rent

Buying video equipment is a good long-term strategy. However, it is just a waste of money when you are low on your marketing budget. You can rent state-of-the-art video equipment at reasonable prices. Look around for a video equipment rental company that will offer you a bulk package that includes most of the basic video equipment.

Develop the story in-house

There are the chances that there is a writer among your employees. Utilize the talent rather than hiring a writer from the outside as it can get pricey. Come up with the outline of the story together with your marketing team. After you are done with the main points, you can then hire a writer to help in storyboarding if necessary.

Storyboarding is an artistic way of approaching screenwriting as each scene has to be drawn out. The most important points are also drawn in every scene. These drawings act as templates for organizing the images.

Hire amateur and student actors

You have to hire actors with some experience if you wish to have quality videos. However, this doesn’t mean you have to break your bank account to hire leading screen actors. There are many amateur and students actors and actresses that will work at low prices as they build their resumes. Others will work free in return for a good recommendation. You can get the actors from Craigslist, BackStage, Manday, or a nearby university that teaches arts.

Make use of the free editing software

Premium Avid video and Adobe Premier software are the standard software options available for professionals. However, you have to hire qualified staff and buy the license to handle the project.

There are several Smartphone-based and desktop based free video editing software options in the market.If you have a Mac, you can make use of iMovie and Movie Maker for the Windows PCs. They have easy to use features and user-friendly interfaces.

Use DIY video animation

Animation is now a technique of creating engaging concepts without using real people or natural scenes. However, it can get expensive when you hire a company to do it for you. However, there are cheaper software options such as Sparkol and GoAnimate.

GoAnimate allows you to import music and images in the design of the animation. On the other hand, Sparkol enables you to use the entire animation board when making your movie thereby eliminating the need to put any person in front of your camera.

Just because you’re on a limited budget doesn’t mean you cannot (and should not) invest in video marketing. It just may be the tactic that launches your company on the map.

Print Advertising vs. Digital Advertising – When to Use What

John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he were alive today. Print options such as newspaper and magazine advertisements, direct mail campaigns, and flyers compete with an explosion in digital advertising techniques that use social media, influencer marketing, games, and advertising that interprets a user’s online activity to curate advertising content. So how would we advise a modern-day Wanamaker to navigate this complex landscape? Here are a few pointers to keep in mind when choosing between print and digital advertising:

  • Humans still respond strongly to print: A 2015 study by Temple University’s business school found that while digital ads were a cost-effective way of quickly getting the attention of consumers, physical interaction with print left a stronger memory that more directly affected purchase decisions.
  • Geographic target: Digital has no geographic boundaries, whereas print is typically focused on a particular town, city, region, or country (for national campaigns). International print campaigns are not unheard of but are less often used given their expense. So as a rule, if you’re trying to target geographic area, print may be your best option, whereas digital is best if you’re trying to reach the widest audience.
  • Cost: For a tight budget, digital ads can be the way to go. First, digital campaigns are typically priced on a variable cost basis, meaning they are more easily scalable to a target budget amount and digital’s ability to target certain types of users enables you to create a campaign focused on certain user types, whereas print campaigns tend to hit a specific geographic area for a fixed price. Second, digital ads generate data on user trends that can be used to further customize the campaign to fit a demographic.

For many companies, some combination of print and digital can be exactly what is required. Modern advertising is increasingly a mixture of art and science, so a professional marketing firm that specializes in both print and digital can be a big help in designing the right campaign.

How Direct Mail and Integrated Cross Media Still Play a Vital Role in Campaigns and Elections

In the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In this age of social media, some make the mistake of overusing this medium and neglecting other areas such as direct mail. Not only is it important to continue using direct mail, it should be integrated with other types of media to be sure the message is reaching all potential voters.

Direct Mail and Millennials

According to Campaigns & Elections, young voters don’t get all of their information from social media, and in fact they do read and pay attention to direct mail from candidates. These young voters are actually more than twice as likely as voters in other age groups to read their political mail thoroughly. Almost 80 percent of young voters then discuss political mail with other people, and almost 70 percent then go on to research political candidates tied to mailings. Most important is what this group says themselves about direct mail, namely that they use it as a reminder to get out and vote, and that they consider it an important factor in elections at all levels. Given these numbers, it would be a mistake to think that social media is the only, or even the best way to reach millennials. 

Integrated Cross Media

Campaigns and candidates are quickly learning that in order to reach the most people possible, and deliver an effective message, is to get information across a combination of print, social, broadcast, online, and other types of media. According to InfoTrends, this approach leads to better brand awareness and consumer ownership. In the world of elections, this translates into potential voters not only getting to know candidates better, but making it easier for those voters to get on board with the candidate’s message. Leaving out any single component can weaken a campaign, while making sure all are strong across the board can help win elections.

 

https://www.campaignsandelections.com/campaign-insider/why-direct-mail-still-influences-millennials-7-takeaways-for-campaigns

http://www.infotrends.com/public/Content/INFOSTATS/Articles/2011/04.06.2011.html