Tag Archive for: mobile marketing

Why Should Your Content Be Mobilized?

Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons!

  1. QR Codes On Direct Mailers: When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now you can encourage people to take further steps towards using your products or services. With your direct mailer QR code, you can send people to all types of mobilized content that will give them more incentive to take action. Offer a mobilized coupon, event registration form, survey or a mobilized purchase form. QR codes that send people to mobilized landing pages allows your audience to
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    take these actions quickly and easily from their phone. By using a straightforward, mobilized format for your content, it will spike response rates and impress and your audience.

  2. Interactive Marketing Opportunities: Having mobilized content allows for users to interact directly with your company and submit information right to your database. Offer incentives for customers to supply their email address, or give surveys that can be easily taken right from a phone. You can add these opportunities on any type of printed piece- trade show posters, direct mailers, brochures and more. Use your mobilized content as a tool to compile information and better service for the needs of your consumers.
  3. Smart Phone Prominence: You have seen the statistics by now. Smart phone numbers are through the roof. Mobile marketing isn’t a niche anymore; it is a massive segment of the population.
  4. No More Zooming and Scrolling: Smart phone website viewing can be a hassle. Zooming in to read microscopic text and then scrolling left to right to read just one line is awkward and unpleasant. Having mobile optimized websites, landing pages and content alleviates this problem. A mobile optimized site is designed to be read on a smart phone with minimal scrolling and no zooming necessary. Give your eyes a break!
  5. Get the Word Out!: A mobile website is a great way to get out all the information you want to bring to your potential customers. And a mobile website also allows you to have additional pages, or sites, devoted specifically to particular services or products. Different QR codes can lead customers to different pages. Be creative! The possibilities are endless.

Make the Most out of Your Mobile Website

Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site.

Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing website has. This helps with recall and recognition, two critical components of any advertising or marketing strategy.  Visitors will also know right away that they are on the site they’re looking for- yours!

Calls To Action: Much like your desktop website, you want your mobile site to inspire some action from viewers. A mobile site offers the opportunity for commerce and immediate data collection. Give viewers the ability to sign up for newsletters or other initiatives. One great feature is “click to call”.  Display your phone number on your site, and one click dials the number. Now that is instant gratification.

Navigation Ease: A smartphone screen isn’t excessively large, and a lot of us need glasses to read their phones (ahem).  So don’t defeat the purpose of a mobile-optimized website by squeezing tiny text onto a page and adding small buttons and links. Eliminate the need for scrolling and zooming.  Also, think about the type of content you are adding to your mobile website.  Everything should be simplified.  If your website has 3-5 paragraphs on a page, you may want to cut that down to just a few sentences.