Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site.

Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing website has. This helps with recall and recognition, two critical components of any advertising or marketing strategy.  Visitors will also know right away that they are on the site they’re looking for- yours!

Calls To Action: Much like your desktop website, you want your mobile site to inspire some action from viewers. A mobile site offers the opportunity for commerce and immediate data collection. Give viewers the ability to sign up for newsletters or other initiatives. One great feature is “click to call”.  Display your phone number on your site, and one click dials the number. Now that is instant gratification.

Navigation Ease: A smartphone screen isn’t excessively large, and a lot of us need glasses to read their phones (ahem).  So don’t defeat the purpose of a mobile-optimized website by squeezing tiny text onto a page and adding small buttons and links. Eliminate the need for scrolling and zooming.  Also, think about the type of content you are adding to your mobile website.  Everything should be simplified.  If your website has 3-5 paragraphs on a page, you may want to cut that down to just a few sentences.