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New Orleans, LA 70119
New Orleans, LA 70119
The USPS Informed Delivery Program is a service offered by the United States Postal Service (USPS) that provides individuals with a digital preview of their incoming mail. While it primarily benefits recipients, direct marketers can also leverage its features for targeted advertising.
The Informed Delivery program allows users to digitally preview their household’s incoming mail via email notifications, an online dashboard, or a mobile app. This preview includes grayscale images of the exterior of letter-sized mail pieces, along with tracking information. Users can access this information before their physical mail arrives, enhancing their overall mail experience.
Features:
Mail Preview: Recipients receive grayscale images of the front exterior of letter-sized mail pieces, allowing them to see what is arriving in their mailbox. Or…
Interactive Campaigns: Direct marketers can enhance their physical mail pieces by incorporating interactive elements. Users can click on digital content, such as ads or links, directly from the Informed Delivery email or app.
Campaign Insights: Marketers can access campaign performance metrics, including the number of views and clicks, to gauge the effectiveness of their direct mail campaigns.
Multiple Touchpoints: Informed Delivery provides marketers with an additional touchpoint by reaching consumers through both physical and digital channels, increasing the chances of engagement.
Benefits for Direct Marketers:
Increased Visibility: Direct marketers can benefit from increased visibility for their campaigns as recipients view digital previews of their mail before it arrives.
Enhanced Engagement: The interactive features allow marketers to create a more engaging and interactive experience, potentially driving higher response rates.
Measurable Results: Marketers can track and measure the performance of their campaigns, gaining insights into user engagement and making data-driven decisions for future campaigns.
Multi-Channel Integration: Informed Delivery seamlessly integrates with both physical and digital channels, providing direct marketers with a comprehensive approach to reaching their target audience.
How it Works
Adding an informed Delivery Advertising campaign to your mailing is possibly the single most efficient thing you can do to increase that mailing’s response. We make it easy and more powerful.
The process: Provide us simple images (nothing fancy – just JPEGs) along with your target web address (URL), and we do the rest. We format and create the campaign in the USPS system, match it up with the right IMBs in your mail tracking, and track the results as the mail – and the Informed Delivery ads – deliver. You enjoy boosted response and the detailed data to measure and respond to every detail of the campaign.
- Deliver an extra impression to more than 40 million prospects
- Build views to your customer’s web traffic with a reply button right in their email
- Create business intelligence in detailed reports
In summary, the USPS Informed Delivery program offers direct marketers an innovative way to enhance their campaigns by providing digital previews and interactive elements. This not only increases visibility but also enables marketers to measure and analyze campaign performance for more effective targeting in the future.
