Retargeting with Direct Mail

Triggered Direct Mail to Retarget to Website Visitors

Convert Unknown Qualified Website Visitors To Sales & Leads

Direct mail retargeting bridges the gap between your online presence and physical communication by sending targeted postcards, flyers, or letters based on specific customer actions on your website.

At Pel Hughes, we employ privacy-compliant technology to send direct mail to potential customers after they interact with your brand online – whether by viewing specific products, abandoning a cart, or signing up for your newsletter.

Thanks to automated technology, a personalized direct mail piece can be sent within minutes o f the customer’s online action. This innovative method gives you a competitive edge – without overspending on your marketing.

Download our Direct Mail Retargeting Brochure here

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Direct Mail Retargeting

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Benefits

Boost digital marketing efforts with affordable print advertising

Build connections with customers offline

Enhance your multi-channel marketing

Privacy compliant

Strengthen brand loyalty and recognition

Drive conversions and close more sales

Increase response rates with personalized mailers

Environmentally friendly

Test promotions with coupons or disounts

Reach customers faster with automated direct mail

Low cost

CASE STUDY: XYZ CLOTHING COMPANY

How Direct Mail Retargeting Improved Conversions and ROI

XYZ Clothing COmpany is a leading online fashion retailer that wanted to convert more website visitors into buyers. By launching a targeted direct mail campaign, they boosed their conversion rates and exceeded their Return on Ad Spend (ROAS) goals.

GOALS:

Higher Conversions: Target shoppers who browsed but didn’t complete a purchase.

Achieve a 2.5+ ROAS: Ensure the campaign is cost-effective and profitable.

Strengthen Brand Recall: Stay top of mind with potential customers through personalized messages.

STRATEGY:

Segmented Audiences: Identify and target potential customers based on their website behavior

Compelling Design: Postcards featured eye-cating designs with product images and limited-time offers.

Personalization: Each piece included the recipient’s name and tailored product suggestions.

Analytics: Continuous tracking allowed for a real-time improvements and greater efficiency.

RESULTS:

Increased Conversions:The campaign significantly increased sales from targeted segments.

ROAS of 4.5: Exceeding expectations, demonstrating the power of direct mail retargeting.

Brand Loyalty: Strengthened customer relationships and reinforced the company’s image.

Actionable Insights: Real-time analytics provided valuable insights for future campaigns.

What Triggers Direct Mail Retargeting?

Signing up for newsletters
Leaving items in a shopping cart
Viewing specific products or web pages
Downloading a PDF or form without submission
Requesting more information but not finalizing

only the TOP 5-6%

Most online visitors don’t purchase on their first visit. Direct mail retargeting serves as a friendly reminder and brings them back to make a decision. We develop a very rigorous data model that analyzes your web traffic and qualifies only the TOP 5-6% of your unknown website visitors most likely to convert to receive a mailer.

Are you realizing the potential of dynamic, cross-channel communications and marketing?

We specialize in print, email, web, sms, direct mail, integrated marketing & more!

We Can Help!