How To Increase Customer Engagement Online

These days, running a successful business online is all about setting yourself apart from the competition by engaging your customer base. However, if all you’re doing to reach out to your customers is maintaining a website, you might not be doing enough. Here are some simple yet effective tips for increasing customer engagement online.

Set Up Social Media Pages

According to Convince & Convert, 58% of Americans these days report that they have at least one online profile with a social media website. Therefore, if you don’t have a business page set up for your company on a social media site like Facebook or Twitter, you could be missing out. By setting up a page and updating it regularly with photos, polls, and contests, you’ll better engage your customers and prospective customers while spreading the word about your business in the process.

Offer Special and Exclusive Content

Today’s consumers love receiving special recognition, so if you’re not already offering exclusive content to your customers, you might want to start. For example, consider sending out a special promotional code to customers who have purchased from you in the past few months. Doing so encourages loyalty to your company while rewarding your customers in the process.

Encourage Feedback and Participation

Believe it or not, your customers want to feel like they have a say in your company’s decisions. Therefore, you should start including them in some of the choices you make. For example, if you’re a candle company thinking about offering a new scent, why not ask for your customer’s suggestions or hold a contest where the winner gets to pick the new scent name?

As you can see, there are plenty of ways to better engage your customers online. Be sure to give some or all of these a try; you just might be surprised by the results.