Branded apparel and promotional products are invaluable to influencers and content creators. In the Digital Age, micro- and mega-influencers alike utilize merchandise as a powerful branding tool in both their content and as a source of additional income. Pel Hughes, a woman-owned full-service printing company, offers a vast assortment of branded merch for influencers, content creators, organizations, and businesses.
In the last few years, pioneering content creators have forged a path where influencing is a legitimate career. From podcasters to food bloggers and wellness influencers, the world of influencing and content creation is a booming industry generating billions of dollars annually.
Benefits of Merch for Influencers and Digital Personalities
Branded products and apparel present a number of benefits to digital creators. Below are a few advantages of merch for influencers.
#1 Develop a Sense of Community Among Followers
A significant benefit associated with merch for influencers is how branded apparel and consumer goods are excellent for fostering a sense of community and belonging amongst a content creator’s following. Podcasters and other influencers commonly sell hoodies, beverage tumblers, and mugs with their logo to their followers.
As followers receive their merchandise, they typically post it online, which provides the additional benefit of user-generated content for influencers.
#2 Create an Additional Stream of Revenue
Although there are mega-influencers raking in thousands of dollars in revenue per post, smaller influencers and content creators need to diversify their income to stay afloat. Moreover, some influencers find that their income can fluctuate substantially from month to month. Selling branded merchandise is an easy and reliable source of additional income—particularly during lean periods of the year.
#3 Increase Brand Awareness
Merchandise, generally speaking, does help build brand recognition. It doesn’t always require selling merch either. Content creators and influencers can wear branded sweatshirts and hats/beanies in their social media posts or long-form videos. This helps viewers and followers associate an influencer’s logo with their content.
Influencer Merch from Pel Hughes
Pel Hughes offers thousands of promotional products including high quality and fashionable apparel like headwear, clothing, and outerwear along with branded tumblers, mugs, totes, and bags. There is also an assortment of customizable journals and office supplies. Some products are sustainable and biodegradable, too.
Visit www.pelpromo.com to peruse our extensive catalogue of merch.
