Generative AI & Direct Mail 

,

Generative AI is transforming the way brands communicate with their audiences in digital and print formats. This useful technology can reduce labor costs, increase the ROI on marketing campaigns, and improve customer experience.  

What is generative AI in marketing? 

Generative AI involves the creation of original content such as music, images, computer code, and marketing copy. Content generated by AI has applications in both digital and print channels. Direct mail can utilize advertising/marketing copy as well as images generated by AI.  

This type of AI works by using LLMs (large language models), machine learning, and even adversarial networks that rely on two competing networks to generate copy, music, and images that mimic human creativity quite well.  

Consumers are exposed to AI more than one might think. From customer service chatbots to brand messaging on social media, generative AI has become a staple in most people’s everyday lives.  

How can generative AI be used with direct mail campaigns? 

In simple applications, AI can assist with creating mail copy and graphics or images on direct mail. In more advanced situations, AI is used to analyze data from previous campaigns and digital channels along with consumer information to develop highly personalized marketing campaigns with segmented audiences.  

In a nutshell, generative AI presents a lot of marketing possibilities for diverse enterprises. It can streamline the entire process of content creation while improving engagement with consumers.  

AI Discounts with the USPS 

Did you know that utilizing generative AI on your direct mail campaigns could yield significant savings on postage? The USPS is running a promotion where eligible direct mail is discounted up to 5%. The Integrated Technology Promotion is a great opportunity to embrace the latest technology with direct mail while protecting your bottom line.  

How does the Integrated Technology Promotion work? 

Generative AI falls under the Integrated Technology Promotion that incentivizes marketers who use QR codes, PURL, AI-generated content, and sensory stimuli in direct mail campaigns. Approved campaigns can earn up to a 5% postage discount for six consecutive months. You can learn more about this promotion and enroll by clicking here.  

Pel Hughes works with brands and organizations in diverse industries throughout the United States. We pair client-focused service with advanced technology. In addition to direct mail, we offer database management, campaign automation, graphic design, and cross media marketing. Call us at (504) 486-8646 to request a quote.  

Benefits of Campaign Automation 

Collecting, interpreting, and analyzing data has become an emerging trend in marketing and advertising. Giants of tech like Google and Facebook along with smaller enterprises throughout the United States utilize data and campaign automation to boost efficiency and analyze marketing campaigns. Pel Hughes offers a data team along with state-of-the-art software to automate your marketing campaigns. The sophisticated algorithms deployed by campaign automation software can yield big benefits for your business. 

Following are the top five advantages to campaign automation that you should know about. 

Streamline Labor Outputs

Campaign automation can substantially boost the productivity and efficiency of your marketing personnel. Automating campaign generation, tracking, and monitoring with sophisticated technology frees up time for more creative endeavors that can’t be automated such as content creation, copywriting, and graphic design. 

Implementing More Personalized Marketing

Automating your campaigns can make it easier to implement personalization. Whether it’s e-mail marketing or direct mail, personalizing the content your customers receive can go a long way. Research indicates that personalizing mail to a recipient’s name significantly increases your ROI. With campaign automation, data analysis can take your personalization a step further. You can personalize advertising to your existing customer’s purchase history or by the items they viewed on your website. 

Accurate Campaign Analysis

Campaign automation makes tracking consumer activity a cinch. You can analyze data involving links clicked through e-mail marketing, websites, and blogs. You can also track response rates from direct mail and website purchases based on unique coupon/discount codes along with where and when QR codes were scanned by potential customers. 

Easily Retarget Existing Customers

Retargeting your existing customers is a powerful new trend in marketing. Automated campaigns can send e-mail and direct mail content directly to consumers based on previous purchase history. For instance, you could deploy e-mail or direct mail to customers who haven’t made a purchase in the last few months. This can be an especially potent tool when you add a discount code to incentivize another purchase. 

Manage Leads

Maintaining and generating leads is the lifeblood of any sales- and service-related business. Maintaining an updated database makes it possible to nurture your leads and keep accurate records. In addition to campaign automation, the pros at Pel Hughes offer database management services to keep your business operating optimally. 

Pel Hughes is here to help your enterprise thrive. Our woman-owned business utilizes sophisticated technology to deliver effective cross media marketing solutions. We also offer in-house printing, graphic design, and promotional materials to help you keep your brand on point. If you’re looking to take your marketing to the next level, our website and blog provides a wealth of resources to help you explore your options. You can also give our team a call at (504) 486-8646 to speak with a helpful member of our staff. 

Benefit of campaign management automation

We all know that automating your marketing campaigns is a time-saver, but are there other benefits as well? Yes!

Here are just some of the ways that campaign management automation can help your business or cause:

  • Less lead time: Faster coordination, less time scheduling and launching, less time measuring. All in all, what used to take you weeks can now be done in a matter of hours with automated campaigns.
  • Make the most of your staff: How do you turn one employee into 50 employees? You implement an effective automated marketing campaign that allows one person to do the jobs of 50 people.
  • Making your campaign more effective: These automated systems have elements that enable them to track and monitor the progress of your campaign — sometimes in real time — to let you know what’s working and what’s not.
  • Reach more people! – With a good automated campaign you will also get good data collection, allowing you to noticeably expand your campaign’s reach, as well as your database.
  • Show up higher on search engines: Internet searches account for almost half of all website visits, and automation platforms can have tools to optimize your web pages, blogs and other content so they show up high on search engines.
  • It can improve your social presence: Automation can help marketing pros track and manage their publishing and interactions on social media platforms, sometimes even alerting you when you need to respond to a particular social media response. The analytics provided by automated campaigns can help you grow your social media engagement, which usually translate to more business.
  • Track who’s on your website: There’s a feature called website visitor tracking that can show the kinds of goods and services each visitor to your website is into, which will aid in your future campaigns and meeting the needs of potential customers. The automated system can sometimes help you identify anonymous website visitors, and obtain their contact information.
  • Testing, 1,2: There are testing methods that these systems can employ to test layouts or messaging with a particular audience. This can help you with your overall campaign.
  • Personalize your campaign: You can have better conversion rates if you personalize your interactions, and automation helps you link individual customers or potential customers with their unique behaviors, thus allowing you to customize emails, landing pages and offers.
  • Referral programs: Some automated systems allow you to reward your customers by referring other customers. This is a win-win for both you and the customer.

 

Want to learn more about campaign automation? Drop us a line!