Millennials And The Mailbox

While there are many people who love getting coupons, flyers and other marketing messages in their mailbox every day, the millennial generation is probably one group where your paper marketing methods will fall flat. If you want to reach the younger generation, you’ll have to find ways to reach them where they’re already gathering information: the internet.

More Connected than Ever

A study by the U.S. Chamber of Commerce Foundation reports that 80% of millenials sleep with their smart phone next to their bed. This means that those smart phones are probably the first thing they check every day. The same study also reports that millenials shift their online focus to different platforms more than 27 times in a single hour. A focus on digital media and a short attention span means your online messages have to be present and quickly digested to be effective.

Doing Business Online

Another sign that messages in the mailbox might be ineffective for millenials is the fact that 88% of them are paying their bills and performing other banking tasks online. Where older generations still make the trip to the mailbox to collect their bills, millenials are getting their important information in their email inboxes and via smart phone apps and dismissing the paper mail as advertisements.

Get Social

The millenial generation relies on personal interaction and recommendations from friends when it comes to choosing where to spend their money. This means that instead of dropping advertisements around the web, companies need to interact with the millenial generation using social media outlets. Companies also need a solid inbound marketing strategy so that when millenials start searching the web for solutions, they are easily found.

Direct mail campaigns are still an effective strategy for many age groups, however, when it comes to millennials you’ll need to put your best digital foot forward to meet your goals.