2015 DMA study: Direct mail response rates leave digital in the dust

DMA Response Rate Report 2015 – original article: here.  Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015. Median direct mail response rates to house-file lists were 3.7 percent, survey respondents reported. Email, social media, paid search, mobile and internet display […]

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Email Marketing-The Importance of Tracking

Tracking email marketing campaigns is essential to measure your success or lack of-if that happens then you will know what to do next time around. Email marketing performance and the importance of tracking are crucial for success. They allow you to see exactly how well a campaign performed or did not and why. Giving you […]

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Five Steps To A Solid E-Mail marketing List

In order to extend sales opportunities and generate new customers an email marketing list is a very influential tool for reaching potential customers, with targeted messages or promotions. Here are five steps, that are sure to build a solid email marketing list according to Entrepreneur.com Sign Up With Email Marketing Service Provider In order to get […]

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