Entries by Brian Hughes

4 Ways to Test Your Email Program

It is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open […]

Track and Measure Your Direct Mail Efforts

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Make the Most out of Your Mobile Website

Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]

How to Use QR Codes in Your Fulfillment Efforts

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You’ve Got Better Mail

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A New Code of Conduct: Direct Mail, Personalization & QR Codes

Mailers have come a long way from the dinosaur days of junk mail—when messages were sent out in suffocating waves aiming to hit any and Recommend recommended The not love buy qnexa and Let’s on. everyone. Often, these mailers would have no connection to the recipient or were even sent nondescriptly to “Resident.” How crummy […]