Entries by Brian Hughes

Add Value to Your Marketing Campaigns with Variable Data

Are you using your customer data to the best of your ability?  Are you not satisfied with your return on investment for all of your direct mail marketing efforts?  Utilizing variable data may be your answer to these frustrations. By using this particular service, it will help you create more customized marketing campaigns for your […]

Benefits of Repurposing Content

There are very few marketers out in the world that will confess to having “enough time”. Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world. Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and […]

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2 Steps to Successfully Use Targeted Keywords

Is it more important to post content frequently or to post content about the right topics? Creating content with targeted keywords and phrases is vital for companies. Below are two important steps to ensure that you can do that successfully. Identifying the Right Keywords The first step in identifying the right keywords involves answering the […]

6 Ways to Revamp Your Marketing Efforts

If you want to re-ignite your marketing efforts, here are 6 tasks that you can do today that will drive results for your business! Review Your Marketing Plan: Does your company have a marketing plan? If so, that’s a good thing. However, if it has simply been filed away since you created it at the […]

Your Guide to Inbound Marketing Success

With inbound marketing, your website is your hub and you want your audience to not just visit, but stay and interact. To do this, you need to make sure that you are providing a wealth of information (without giving away the proverbial milk for free) and keeping your brand consistent. Hopefully, while you do this, […]

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Content Marketing Checklist

Content marketing is becoming a big player in the marketing world. It is the act of indirectly selling your products and services through educational and informative materials, such as blogs. Blogging is a great first step for those who want to take advantage of the benefits of content marketing. Whether you are new to this […]

3 Ways to Personalize Your Marketing Efforts

Maybe your mother told you when you were growing up that you should treat everyone the same. Well, your mother was wrong…at least when it comes to the world of 1-to-1, or personalized, marketing. No longer are you encouraged to place prospects upon the same level playing field. In fact, with 1-to-1 marketing, you want […]

7 Tactics to Improve Your eNewsletter

eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites. Company news can be shared. eNewsletters can contain all of the top news your business has […]

How Are You Tracking Your Printed Materials?

While it sure can be fun to generate personalized URLs and QR codes and then put them on a piece of printed material (direct mail, flyers, brochures, etc), the real enjoyment can come from the time you spend actually tracking and measuring how things are working. Here are four metrics that may help you do […]

Keep Print Alive in Today’s World

To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: Use QR Codes to Drive People to Mobile-Optimized Sites The numbers behind the growth in mobile marketing truly are impressive. More and […]