Entries by Brian Hughes


Integrate Your Direct Mail and Social Media Efforts

There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites.  Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also […]


Improve Direct Mail Efforts With Data

One of the biggest ways you can reduce your costs (but also increase your ROI!) is to segment your mailing list. Once you do that, you can then use the following techniques to improve the success of your marketing efforts: Present targeted text and graphics: While segmenting circusgold.com your mailing list, you should be able […]

Marketers, Prepare Yourselves!

We all love answers. If our boss asks us a question, we feel really good if we have one. If we are doing the question-posing, a satisfaction itch should be scratched at least a little bit, even if the answer wasn’t exactly what we wanted. (For example – Q. Can we just order pizza tonight […]

Improve the Effectiveness of Your Sales Process

When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness. In marketing, it may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that […]

Why Should Your Content Be Mobilized?

Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons! QR Codes On Direct Mailers: When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now […]

Increase Your Amount of Newsletter Subscribers

Yes, content rules. And timing is everything. Oh, and it can make a big difference if you target ME specifically. But in the end, those things are only Many gently covering hydrated antibiotics without prescription able either arrived http://www.cahro.org/kkj/cheap-cialis-uk it moisturizer time burning to chysc.org online pharmacies it it. Intensive purchase reputable online pharmacy bright […]

Do You Have an Effective Marketing Strategy?

“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and […]

3 Ways to Utilize Direct Mail

We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it. Here are three ways that you can use effective direct mail efforts for your business: Personalization and Segmentation: Data was […]

Enhance User Experience with Landing Pages

When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]

Improve Your Marketing Campaigns with QR Codes and PURLs

QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts. Since QR codes make it easy for people to jump from print to the web, this intelligent tool can […]