Win customers with colorful packaging

Win customers with colorful packaging_ Pel Hughes print marketing new orleans

Color is incredibly powerful. The right combination can be striking…

colorful product packaging

 

 

 

 

 

 

While a poor pairing can offend our sensibilities….

 

 

 

 

 

 

 

 

 

We can feel calmed, invigorated, happy, sad, excited – even nervous – based on a color we see. We associate color with people and places, times of life, and our surrounding environment.

 

With all of this being said, it shouldn’t really come as a surprise that making your product packaging aesthetically pleasing is essential to the success of your brand. In fact, an expertly designed package can make the difference in sales, brand recognition, and the success of your product sales overall.

 

When you’re picking colors to represent your brand, make sure to consider color associations.

How do Colors Influence People?

Red – Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – Blue provides a sense of security, curbs appetite, and stimulates productivity. Blue is the color of trust and reliability, and the different shades give even more depth of meaning. Bolder blues represent a more serious or professional product. Lighter blues present more creativity and light-heartedness. Blue also contributes to calmness and security.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow – Cheerful colors that promote optimism. Yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

 

It’s not complicated, but it can get there…do your best not to over do it with too many shades. Getting color happy can actually make your packaging look tacky and communicate the wrong message.

 

And always remember…

Test your colors on the material you are printing them on before running the entire batch! Different materials hold and display color differently, so you will want to make sure that the color you want is what is showing up before printing a few hundred copies.

If you are looking to design your packaging with a greater focus on color selection, give Pel Hughes a call and lets start a conversation! Our team can help drive revenue through outstanding package design.