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Benefits of Repurposing Content

There are very few marketers out in the world that will confess to having “enough time”.

Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.

Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.

However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.

For example, you may want to launch a campaign that promotes your eNewsletter while getting insights from your customers.  One strategy you can use to accomplish this is by using a landing page that features a quiz.

Respondents can be entered to win a prize after they submit their quiz answers and contact information, but can also be asked if they’d like to subscribe to your eNewsletter.

Yes, there are other ideas for campaigns that would specifically drive newsletter subscriptions. But here, you can take advantage of a campaign that did see the light of the day, and use it to help drive eNewsletter subscriptions.

7 Tactics to Improve Your eNewsletter

eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites.

  • Company news can be shared. eNewsletters can contain all of the top news your business has been generating, important industry trends, or pertinent human resources events. It makes complete sense to have an eNewsletter to send out to your database.
  • Contact lists can grow. Encourage customers to enter their emails on your website in order to get a variety of news and bulletins in a timely manner. Overtime, a few new contacts here and there will become a brand new list of inquiries your sales team can follow up with!
  • Other marketing channels can be promoted. eNewsletter can be highly interactive, especially if you integrate your social media marketing channels. By adding a YouTube video to your that are out there.
  • Your team can be promoted. An eNewsletter is a chance for your company to exhibit some personality and to humanize your brand. Being personable and stepping out from behind the company’s curtain makes your brand more relatable to your readers.
  • Great information can be shared. A lot of valuable content can be shared through eNewsletters. Information such as industry tips, best practices, and case studies can all be ways to help educate your audience and start a conversation with them. Encourage readers to write back with questions and comments!
  • Brand awareness can be built. Design your eNewsletter to match your company’s branding and color scheme, and give it an appealing layout that won’t overwhelm the eyes of your subscribers.
  • Services can be promoted. By utilizing the sidebars or banners of your eNewsletter, you can offer promotions or additional links that you might want to steer subscribers towards. Promoting upcoming webinars, available eBooks, or related services entices readers to visit your website to learn more about that particular topic.

Your eNewsletter is a powerful asset if it is well put-together. It involves your readers and offers them multiple forms of media for them to engage in. Make it so good that your customers can’t wait to get next month’s edition!