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Benefits of Repurposing Content

There are very few marketers out in the world that will confess to having “enough time”.

Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.

Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.

However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.

For example, you may want to launch a campaign that promotes your eNewsletter while getting insights from your customers.  One strategy you can use to accomplish this is by using a landing page that features a quiz.

Respondents can be entered to win a prize after they submit their quiz answers and contact information, but can also be asked if they’d like to subscribe to your eNewsletter.

Yes, there are other ideas for campaigns that would specifically drive newsletter subscriptions. But here, you can take advantage of a campaign that did see the light of the day, and use it to help drive eNewsletter subscriptions.

Content Marketing Checklist

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Content marketing is becoming a big player in the marketing world. It is the act of indirectly selling your products and services through educational and informative materials, such as blogs. Blogging is a great first step for those who want to take advantage of the benefits of content marketing. Whether you are new to this strategy or you want to make sure you’re covering all of your bases, take a look at our checklist!

  1. Make sure you have the right tools in place. Your blog should live directly on your website and your website should be on a search engine-optimized platform, such as WordPress!
  2. Determine who will write your posts. This can include you, employees, colleagues, or ghost writers.
  3. Decide how often you will publish a new blog. Consistency is important, whether it is daily, weekly, or even every two weeks.
  4. List out all of the topics you want to write about. Each blog doesn’t have to be high-level and generic, they can be customized to each of your targeted audiences and can
    highlight how your products and services can be used in different ways. Also, see what current news is happening in your audience’s industries, you may be able to use current events to spark interest from your prospects.
  5. Distribute your blog posts through multiple marketing channels. You can share your blog posts through social media, email, or highlight them on your website’s homepage.
  6. Create content in various media forms, it doesn’t always have to be copy-driven. Audio clips, videos, and images can all be great ways to mix up your blog posts and keep everything fresh.

Once you accumulate a number of blog posts, remember that you can repurpose them! Combine a few related posts together to make an eBook, or reformat the content in a different media type.

Blog posts can easily be the fuel to your content marketing strategy, so give it a try today!