Discovery and Needs Assessment
Every engagement begins with a consultative approach. Our strategic team will lead discovery and clear identification of objectives and success metrics. Our team ensures that marketing efforts, whether inbound or outbound, or both, are fully aligned with objectives for client acquisition, retention and value. It starts with defining the campaign objectives and goals. Then we determine which media will best fit the campaign audience. Next we coordinate which sources to use and where they are coming from (customer list, purchased data, or online visitors). Lastly, we define and construct the response types (landing pages, personalized URLs, call centers, business reply cards, etc.)
We offer integrated direct marketing programs that link offline and online media, while maintaining creative that supports your brand. We can help with the design and creative, or we can work with your in-house creative team/agency to provide data-driven communication consulting services. We can suggest messaging, offer and format recommendations, as well as coordinate your multichannel communications as a whole. Our project management team will coordinate, manage, and execute your campaign and multi-media communications. Utilizing our marketing automation systems, we work with your team to develop a strategic, automated, multi-touch program that delivers the right message to the right audience, is measurable and drives conversions.
Marketers today are challenged with measuring and demonstrating the results of their campaigns. Our process for testing helps you quickly gain the insight to improve campaign performance. We build multiple test cells using variables such as, but not limited to, offer, creative, list segment and geography. This allows you to better measure and evaluate the impact each variable has on the results of one test cell against another, as well as across the entire campaign. To be the most efficient and the most successful, no matter the channel, it’s all about testing, measuring and refining.