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How to Incorporate Storytelling into Your Content

Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to […]

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4 Print Campaign Examples Millennials Love

With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize […]

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Is Blogging Right for Your Business?

A blog keeps you engaged with your industry and your community. It can position a person as a thought leader—in any business. If you are reading this, you already know that the dynamics of doing business has changed. Advertising has changed. Today’s clients expect companies to engage them. Blogging provides a straightforward entrance to the […]

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Get to the Point: Why Less is Sometimes More When it Comes to Your Direct Mail Pieces

Providing customers a tangible sense of the products and services you offer, direct mail campaigns have long been an indispensable part of any solid marketing strategy. For all their proven success driving sales generation, strongly targeted mailing pieces can be difficult to create. One of the biggest hurdles marketing professionals face on this front is […]

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Common Website Mistakes to Avoid

Websites are the modern equivalent of a business card. They’re necessary to stay competitive. If you don’t have a website, the chances are that your competitor down the street does.  And you can bet that customers will go to that business in a heartbeat if they can’t find out anything about your business online. These […]

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4 Ways to Get Creative with Content Marketing

What is the absolute BEST way to get your website content seen? People consume content all over the internet in many different ways.  Think of various websites like Twitter, Snapchat, Instagram, or Facebook.  The popularity of these platforms lies in the fact that people can choose how they consume information.  So, how can you make […]

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Do Catalogs Still Drive Sales?

The belief that print is dead is not only erroneous, it is a false mindset that can cost you customers. Catalogs and brochures remain very effective tools to reach customers and drive sales. Printed marketing materials need to be a component of a successful outreach campaign. Email and digital materials are easily dismissed with a click […]

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The Color Of Your Mail Envelopes Can Effect Your Responses

How important is the color of the mail you are sending out to prospects? Consider that the envelope is the absolute first thing a person will see. Before they read the return address, before they open it and find out what it is, they will notice the color. On that one split second alone, their […]

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Using Effective Communications in your Marketing Efforts

Marketing communications is designed to help your company gain brand awareness and at the same time retain its existing customers. However, it is not always easy to communicate effectively especially if you have no experience in the marketing field. it is hard to know who to target, how and when to market and what strategies […]

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Successfully Tracking Your Mail Campaign

Direct mail advertisements are one of the most effective methods of advertisement. The main advantage stems from the fact that with direct mail marketing, the market targeted is one that is likely to convert rather than a general market. Moreover, it is an inexpensive method as compared with other methods of advertising, it costs much […]

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