Promotional materials give your business a boost!


In today’s growing sea of brands and promotional messages, it’s easier than ever for your name to get lost in the crowd. With so many brands for consumers to choose from, it doesn’t really seem to matter if your product or service is the best of the best – if they can’t remember which one you are, your quality is irrelevant.

So are you looking for a way to break through the noise?

Promotional materials that are actually useful might just be an option worth pursuing.

Before rolling your eyes, consider the power of this age old business strategy. According to Jerry McLaughlin of Branders, an online vendor of promotional materials, American businesses spend about $20 billion on products covered in logos and brand reminders for the swamped American mind.

That number is a great indicator that these trinkets still have some incredible power when it comes to generating business.

Why, though?

McLaughlin and researchers at Arizona State University believe that when people receive a gift of any sort, they are automatically inclined to reciprocate, and this can occur in the shape of giving your company business.

So how should you choose what kind of item to give? In a 2011 article written by the New York Times, you should follow three main rules:

  1. Give an item that your audience will use in the environment where they decide whether or not to use your product or service – put your name in front of them where they’re make their decisions
  2. Differentiate your message – make it clever, make it unique
  3. Personalize the message. People love to see their own names.


At Pel Hughes, we’re big believers in promotional materials.

We can make personalized:

  • PopSockets (those fun rubber handles for the back of your iPhone the kids are crazy about these days)
  • Pens
  • Hats
  • Tumblers
  • Coffee mugs
  • Drawstring backpacks
  • Stress balls
  • Golf shirts
  • Reusable grocery bags

And that’s just to name a few.

Thinking promotional materials might be a good strategy for your business in 2018? Let us help you get started.