PRODUCTION SERVICES

Effectively deploy your marketing strategies.

Put Pel Hughes’ experience and capabilities to work for you. In addition to being your innovative marketing resource, we’ll be your go-to production partner who can prepare, print, mail and email all your marketing efforts. Our experienced team of database managers will work with you to unlock the unlimited marketing potential of your databases, where we will design, manipulate, append or relate your database to work effectively with your marketing goals. Our personalization experts can put the latest marketing techniques to work for you immediately while offering the greatest flexibility in all print and internet mediums.

Services include:

Digital Printing Services

Gear up with today’s most advanced digital printing technology. Our Digital Printing Technology takes you into a new era of color, quality, speed and personalization. Every digitally printed page pops with eye-catching color. We utilize Xerox’s one-color, two-color and full color laser printers to create your documents in the most cost effective way. Your statements, invoices and direct mail campaigns can now be even more direct, more individualized and efficient than ever.

Offset Printing Services

Load up on printed materials will make a strong first impression and keeps on impressing. We’re printers long on experience yet masters of the latest technology, who combine craft and innovation in everything we do. Challenge us to any offset printing obstacle and you can expect us to respond with quality, consistency and affordability. Whether you need letterhead that says something special about your business or a brochure that says it all, we’ll help you make it memorable.

Binding & Finishing Services

Close the book on your search, you’ve hit the jackpot. Our Binding and Finishing service gives your project the end look you’ve envisioned from day one. Our range of binding options means that everything from a simple presentation to your company’s all-important annual report will look sleek and professional. Beyond binding, we offer finishing services that can greatly increase your options. You can have your documents folded, cut, laminated or mounted. Plus, we can drill holes for three-ring binders or other uses. Basically, if you can imagine it there’s a good chance we can do it.

Complete Mail Shop Services

Signed, sealed and delivered—We offer you the fastest and least expensive document delivery options. Whether you are mailing 250,000 monthly statements, emailing or faxing your last minute sales literature to your client database or shipping 200 seminar manuals, we can show you the most efficient way to go. We offer intelligent, selective inserting, high-speed inkjet addressing, high volume binding or other services your projects may require. We also deliver via the United States Postal Service, UPS or FedEx or we can present your documents on the Web for viewing and online payment. Best of all, we produce your documents in an automation compatible format that will help them speed accurately to their destinations at the lowest possible cost.


PRE-PRESS SERVICES

Streamline the Path from Imagination to Production.

Pel Hughes’ highly skilled, high-tech approach to formatting and design makes a difference in your finished documents and meets your demanding production schedules.

Achieve quality and speed with Pel Hughes.
Using the latest in pre-press technology – Web file transmissions, online PDF proofing, and email customer communication – Pel Hughes can process your projects and quickly speed them to press.

  • Send files effortlessly on www.pelhughes.com, by FTP, or on disk (Zip, CD).
  • Gain flexibility with support for all the latest design software.

1:1 DIRECT MARKETING

Add More Power to Every Communication.

Directly target the concerns of individual prospects and customers with incredible personalized URLs (PURLs). Through our direct sales marketing, you can utilize PURLs to collect and update contact information from your target market as well as provide mini-surveys that identify their interests, purchase timing and other vital insight.

Enhance marketing and metrics.
Armed with this valuable information, you can personalize all your communication to customers and prospects to ignite your marketing success through individual relationship building.

  • Engage buyers by addressing interests relevant to them.
  • Build a one-on-one dialog with customers and prospects.
  • Seamlessly integrate your direct mail, email and Web marketing.

Brand Engagement with Personalized Imagery

Image Personalization

One of the key differentiators of our variable data solutions is the ability to design and produce personalized images for use in variable print or electronic media campaigns. The images created are designed to incorporate a personalized message into the picture with amazing realism, making it appear that the image was photographed that way. Clients have the option to select from our stock of pre-built image templates, or our team can design a custom image to meet your campaign’s needs.

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personalized birthday cake

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Pizza

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Baseball

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Slot Machine

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Personalized Videos

Features

Personalized Video features are personalized variable content that appears seamlessly within engaging media to create a relevant viewer experience. Personalized videos are completely database driven; virtually any information can be captured on a sign up form, pre-loaded from your customer list, or even appended from social media can be displayed as variable elements within the video.  Variable content can be conveyed with personalized text, imagery, user uploaded photos, and even personalized audio, effectively creating the ultimate product placement – your viewer.  Shooting a variable video is much more challenging than traditional media, however the resulting “wow” factor makes this type of marketing video very effective.  Personalization within variable media is relatively new; the ability to generate dynamic content within video files did not exist ten years ago.

Benefits

If you are spending time and money to drive traffic to a landing page, you need to ensure that your audience is engaged by the content.  And even better, they will share the content with their friends.  Personalized videos are effective at capturing the attention of the viewer by making them feel like this video was made specifically for them…and it is!

•Viewers are more likely to share and refer friends to watch their own personalized video, creating a viral effect and increasing the reach of your marketing efforts.

•The ability to create dynamic, on-demand variable videos provides a capture point for accurate user information and database building for future marketing initiatives.  Users are more willing to give their information in order to view their own video.

•Viewers are often impressed with the video so much that they will watch it multiple times.

•A targeted and relevant marketing message paired with an engaging and personalized video will increase response and conversions when compared to traditional media.

If your goal is to drive web traffic, you need to ensure that your audience is engaged by the content.  Better still, they will share the content with their friends.  Personalized videos are effective at capturing the attention of the viewer by making them feel like this video was made specifically for them…and it has!

Viewers are more likely to share and refer friends to watch their own personalized video, creating a viral effect and increasing the reach of your marketing efforts.

The ability to create dynamic, on-demand variable videos provides a capture point for accurate user information and database building for future marketing initiatives.  Users are more willing to give their information in order to view their own video.

Viewers are often impressed with the video so much that they will watch it multiple times.

A targeted and relevant marketing message paired with an engaging and personalized video will increase response and conversions when compared to traditional media.

Personalized Video Sample