Making the Most of Your Email Lists

Making the Most of Your Email Lists - pel hughes print marketing new orleans la

Did you know that email marketing produces more revenue than any other form of digital marketing? It’s true; e-mail marketing generates higher ROIs than social media campaigns, promotional offers, and pay-per-click advertising. Beyond cultivating great email lists, it’s vital that businesses know how to use their e-mail lists to yield the best results. Developing Great […]

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Should You Invest in a Corporate Brochure?

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Should You Invest in a Corporate Brochure? - pel hughes print marketing new orleans la

In the last couple of decades, online initiatives like websites and social media have taken the spotlight when it comes to marketing. While digital marketing is definitely worthwhile for building a brand and increasing sales, there are still many reasons to invest in conventional marketing efforts.  Although many businesses prefer to skip phone books and […]

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Tracking your Return on Investment (ROI) on Print Marketing

Tracking your Return on Investment (ROI) on Print Marketing - pel hughes print marketing new orleans la

With such a wide range of print marketing materials available, keeping track of return on investment on sales, marketing and promotional items can be a headache. In today’s financial climate, though, with advertising budgets shrinking, you need to know what’s working and what isn’t if you’re going to make the most of limited resources. Before […]

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