Win customers with colorful packaging

Win customers with colorful packaging_ Pel Hughes print marketing new orleans

Color is a powerful element in designing great packaging. The right colors, chosen to complement one another, can turn curious consumers into loyal customers who will select your product from a sea of competitors. Improper color execution, however, can turn people away from your product. Developing the right color scheme for your product is a […]

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Direct Mail and Print Marketing Can Complement and Increase Online Sales

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Direct Mail and Print Marketing Can Complement and Increase Online Sales - pel hughes print marketing new orleans la

Marketing in the 21st century is certainly dominated by digital channels. While having a content-forward website and blog along with an active social media presence is essential to a business’ survival, print advertising and direct mail still have a place in every business’ marketing strategy. In fact, properly executing direct and print marketing initiatives can […]

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5 Quick Reasons You Should Offer a Monthly Newsletter

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5 Quick Reasons You Should Offer a Monthly Newsletter - pel hughes print marketing new orleans la

Although a print newsletter is antiquated, sending out a newsletter via e-mail is a great way to touch base with your client/customer base. You can embed hyperlinks, video content, photos, and even repurpose blogs from your website into a newsletter. Newsletters can be used to drive promotional sales and donations to social causes, too. If […]

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