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Tags
advanced printing
blogging
brochures
business cards
campaign automation
catalogues
content marketing
copywriting tips
database management
digital advertising
digital marketing
direct mail
direct mail copy
direct mail tips
email
email marketing
eNewsletter
flyers
flyers and brochures
graphic design
inbound marketing
landing pages
leaflets
magazine advertising
management system marketing
marketing
mobile marketing
personalization
personalized marketing
personalized url
print
print advertising
print and digital advertising
printing
printing companies
printing company
print marketing
PURLs
qr codes
social media
social media advertising
variable data printing
website marketing
writing tips
writing tips for advertising
Marketing to Millennials: Digital and Print Response
Direct MailMarketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]
Direct Mail Mistakes to Avoid: Planning, Data Quality, and Postal Rules
UncategorizedDirect mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros […]
Marketing to Gen Z with Print: Key Insights & Tips
Direct Mail, UncategorizedGen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, […]