Entries by PelHughes

Avoid these common mistakes when creating artwork files for print

When creating your print design, there are some simple yet common mistakes we want to help you avoid. These errors can make an otherwise smooth printing job a complete pain. Here at Pel Hughes we want to make sure your printing experience is altogether flawless – just like your final product. Read on to find […]

What is paper scoring and how does it work?

Did you know there is a professional way of folding paper? Yes. There is a correct way to make those crisp lines, and if you don’t believe us, go grab a cereal box and do a little experiment. Take said cereal box and disassemble. Now take a square section of the box and fold it […]

Why non profits should use direct mail for fundraising

A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan   Why is direct mail important for non-profits? Direct mail marketing helps you find potential donors. Targeted mailing lists can […]

Business card tips: Make yours the right way

First impressions last. You’ve got seconds to ensure that first and lasting impression is positive. A well designed, unique business card is a fantastic way to make a strong impression. Business cards are they key to presenting yourself in a good light and impressing important people. If you think of designing your first business cards […]

The positive impact of business thank you cards

Do you think handwritten notes are a thing of the past? Think again. Just like interviews and first time meetings, the thank you note contributes to your overall impression. While you might not see many these days, the cards you do send will mean more than you’d ever think. Business thank you cards are a […]

4 tips to increase ROI on direct mail

Direct mail is pretty cool. Haven’t heard anyone bust that one out in a while? Well, we just did. Direct mail, while not as popular as it once was, is still a powerful tool to get a message into the hands of your audience. In fact, the Direct Marketing Association found direct mail response rates […]

5 ways to get the most out of your store signage

Signs are important. They’ve always been important. They’re never not going to be important. They act as simple visuals to grab the attention of your customer, but like most things in the marketing and advertising space, they can be done wrong. That’s why the team at Pel Hughes has put together five ways to get […]

Brochure best practices

Contrary to popular belief, the age of brochures isn’t dead. Yes, digital is the new normal, but that doesn’t mean that print lacks punch. Brochures are a fantastic way to quickly introduce your product or service, and they act as a physical reminder of your brand. But it’s easy to get them wrong…. We’ve all […]

Pel Hughes gets Energy Smart

Energy Smart, Entergy New Orleans’ energy efficiency incentive program helps New Orleans’ businesses implement and pay for upgrades that will lower electricity usage. Through the program, Pel Hughes completed an LED upgrade and that is estimated to save 185,740 kWh of electricity per year, that comes out to more than $16k saved on our electric […]