Entries by PelHughes

What is a self mailer?

You probably find self-mailers in your mailbox almost every day, but you may not realize what a powerful and cost-effective marketing tool they can be. A self-mailer is promotional material that’s mailed without an envelope. It can be anything from a simple postcard to an elaborate brochure or catalog. You might think of self-mailers as […]

What is a print signature?

A signature is a group of pages that are printed, most likely on both sides of a single sheet of paper that once folded, trimmed, bound and cut, become a specific number of pages. The number of pages on a signature depends on your page size and the size of the press sheet they fit […]

Eye catching envelope design

Even though email has become the go to method for communication, nothing beats sending a good old-fashioned letter. Having envelopes that are creative and unique will make your mail communication stand out. Custom envelope printing will help get you noticed and into the hands of your recipient.   Tips and guidelines for envelope design and […]

Use Political Postcard Mailer to Get More Voters

It’s the homestretch to the voting booth and if you’re on a political campaign or running for office, then you’ve got to start leveraging every channel to get your message out there. You should certainly focus efforts on building a robust, smart, targeted digital campaign, but even today there’s room for getting attention with a […]

Avoid these common mistakes when creating artwork files for print

When creating your print design, there are some simple yet common mistakes we want to help you avoid. These errors can make an otherwise smooth printing job a complete pain. Here at Pel Hughes we want to make sure your printing experience is altogether flawless – just like your final product. Read on to find […]

What is paper scoring and how does it work?

Did you know there is a professional way of folding paper? Yes. There is a correct way to make those crisp lines, and if you don’t believe us, go grab a cereal box and do a little experiment. Take said cereal box and disassemble. Now take a square section of the box and fold it […]

Why non profits should use direct mail for fundraising

A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan   Why is direct mail important for non-profits? Direct mail marketing helps you find potential donors. Targeted mailing lists can […]

Business card tips: Make yours the right way

First impressions last. You’ve got seconds to ensure that first and lasting impression is positive. A well designed, unique business card is a fantastic way to make a strong impression. Business cards are they key to presenting yourself in a good light and impressing important people. If you think of designing your first business cards […]

The positive impact of business thank you cards

Do you think handwritten notes are a thing of the past? Think again. Just like interviews and first time meetings, the thank you note contributes to your overall impression. While you might not see many these days, the cards you do send will mean more than you’d ever think. Business thank you cards are a […]