Entries by PelHughes

4 tips to increase ROI on direct mail

Direct mail is pretty cool. Haven’t heard anyone bust that one out in a while? Well, we just did. Direct mail, while not as popular as it once was, is still a powerful tool to get a message into the hands of your audience. In fact, the Direct Marketing Association found direct mail response rates […]

5 ways to get the most out of your store signage

Signs are important. They’ve always been important. They’re never not going to be important. They act as simple visuals to grab the attention of your customer, but like most things in the marketing and advertising space, they can be done wrong. That’s why the team at Pel Hughes has put together five ways to get […]

Brochure best practices

Contrary to popular belief, the age of brochures isn’t dead. Yes, digital is the new normal, but that doesn’t mean that print lacks punch. Brochures are a fantastic way to quickly introduce your product or service, and they act as a physical reminder of your brand. But it’s easy to get them wrong…. We’ve all […]

What’s CMYK, Pantone and RGB color?

In the world of print and design, color plays a huge role in helping your marketing materials stand out from the crowd. On the one hand, a gorgeous design and lovely colors can draw attention and strengthen your brand’s image, while on the other hand, weak or clashing hues can result in a less than […]

Pel Hughes gets Energy Smart

Energy Smart, Entergy New Orleans’ energy efficiency incentive program helps New Orleans’ businesses implement and pay for upgrades that will lower electricity usage. Through the program, Pel Hughes completed an LED upgrade and that is estimated to save 185,740 kWh of electricity per year, that comes out to more than $16k saved on our electric […]

Myths about direct mail

Let’s talk about Direct Mail. You might have some notions about the age old promotional method, but today we’re going to do some truth telling and clear up any of those misgivings. By the end of this blog post, we hope  you see Direct Mail’s crazy potential to help your business grow. Here we go… […]

Proven and effective brochure designs for automotive campaigns

Need to run an automotive campaign?   For more than 60 years, we’ve provided seamless, results-oriented marketing solutions – from commercial printing and direct mail to brand management for clients across multiple industries throughout the United States. We will provide you with enhanced automotive campaigns and design concepts to increase tracking, lead generation, and marketing […]

How Augmented Reality Can Grow Your Retail Business

Do you know what augmented reality is? You probably should, because this technology is about to infiltrate the world of commerce in a big way.   So what exactly is augmented reality? According to web tech guru Margaret Rouse of WhatIs.com, “augmented reality is the integration of digital information with the user’s environment in real […]

Are all printing companies created equal?

No matter how digital and tech-savvy you are at your marketing firm, you’re more than likely still going to need printing services from time to time — for signs, for direct mail outs, for networking invitations, and much, much more. On the surface, it might seem that all printing companies are created equal, but a […]

Promotional materials give your business a boost!

In today’s growing sea of brands and promotional messages, it’s easier than ever for your name to get lost in the crowd. With so many brands for consumers to choose from, it doesn’t really seem to matter if your product or service is the best of the best – if they can’t remember which one […]