Entries by PelHughes

Point of Purchase and Oversized Printing

We’ve all been there. You’re standing in line at the grocery store, using every ounce of rapidly disappearing self control to keep your eyes on that black conveyer belt and not on the wall of heaven snacks whispering sweet nothings to you. Not only do you KNOW the Reese’s Peanut Butter Cups are delicious, there’s […]

The difference between offset and digital printing

When you think about it, it’s pretty funny how often we ponder the printing process. Because we never really do. Honestly, when was the last time you pulled a lovely catalogue out of your mailbox and said “Wow! I wonder what kind of printing device made this image possible?! Was it digital?? Offset?” Probably never. […]

New Orleans and the World: A Tricentennial Anthology Book

We’re so proud to have worked on this project for Louisiana Endowment for the Humanities. This beautiful book has been the hard work of the entire team at LEH and their partners. For you print nerds, here are the paper specifications: End Sheets – 80# Starbrite Opaque Cover Text – 100# Endurance Silk Text Cover – […]

Printing with Pel Hughes: Conventions and Trade Shows

We all know that tourists come from all over the place to vacation in New Orleans, but did you ever realize just how much business is done here in the Big Easy? It might seem strange, given the…vibe..of the city, but believe it or not, we are home to the country’s 6th largest convention center: […]

Why is Brand Consistency So Important?

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Consistency is just something that is invariable, like your coffee habit. And just like your coffee habit, brand consistency is completely necessary for the […]

5 tips to get the best response on your direct mail

Direct mail gets a bad rap, and we all know it. In an ever-evolving world of technology and marketing, there seem to be hundreds of more “glamorous” tools to connect customers with your brand, but businesses still integrate this old school method in their efforts. Why? Because direct mail is not dead. According to a […]

What is Every Door Direct Mail?

From e-blasts to event marketing, content to promotional, the available methods for spreading the word about your product or service seems…well, limitless. And maybe a little overwhelming. At Pel Hughes, we believe in the power of the tactile. In the irreplaceable impact of an item someone can hold in their hands. Something that says “hey, […]

Why Direct Mail is (Still) Important for B2B marketing

Our world has gone digital. We receive important notifications by email or text, banking and buying are done mostly online and many prefer talking to friends via social media instead of in-person. That doesn’t mean direct mail is any less effective in a digital age. All forms of print marketing maintain relevancy in our world today. Here is why […]