How Augmented Reality Can Grow Your Retail Business


Do you know what augmented reality is?

You probably should, because this technology is about to infiltrate the world of commerce in a big way.


So what exactly is augmented reality?

According to web tech guru Margaret Rouse of, “augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.”

One of the first known examples of augmented reality was the layering of “first down” yellow lines that appeared on television screens during football games in the late 1990s. Today, we see augmented reality at work in Google glass and heads up displays in car windshields, but AR is present on more subtle levels as well?


How does Pel Hughes leverage this technology?

At Pel Hughes, we use AR technology to give physical objects digital identities. Here are a few examples how AR technology is offering enhancements to how products are printed.  

    1. Universal barcodes – invisible, omnipresent barcodes that eliminate the need to scan a specific location on a package and provide custom content to consumers’ mobile devices
    2. Data rich packaging – packaging that is covered in camouflaged, repeated data that serves as a “scan anywhere” barcode, making checkout faster and your packaging completely artistic – no barcode to be seen
    3. Interactive print and digital – consumers can easily scan print and digital content, from posters to direct mail, for access to brand generated content. No QR code required.




What could using AR labeling technology mean for your brand?

  • Faster checkout – if they can scan your object anywhere, the process goes faster
  • Increased label durability – thermal technology makes sure that even if your packaging is burnt or torn, it will still scan
  • Increased connection to customers – with a simple scan of any part of your product, a consumer has access to brand generated content, and that content can change whenever you want, but your label doesn’t have to. AR technology gives you the flexibility to constantly stay useful and relevant, while QR codes afford less flexibility.


Interested in how AR can help your brand? Give us a call at Pel Hughes and we’ll see how this technology could take your sales to the next level.