4 Ways to Get Creative with Content Marketing

What is the absolute BEST way to get your website content seen? People consume content all over the internet in many different ways.  Think of various websites like Twitter, Snapchat, Instagram, or Facebook.  The popularity of these platforms lies in the fact that people can choose how they consume information.  So, how can you make use of this when creating your own web content?  Here are four ways to get creative with your content marketing strategies and help encourage more website engagement from your viewers:

Video Blog with Transcript

Video blogs are exactly what they sound like… a video of you (or someone else) speaking on a topic; and they are becoming increasingly popular.  However, you should consider taking that video a step further by including a transcript of it on the same page.  By doing this, you will optimize both the written content as well as the video content for search engines.

Infographics

Many people love infographics, and for a good reason! They are incredibly easy to understand and can be reviewed quickly.  Infographics are nothing more than simple images that convey your message.  A Google Image search of the term “Infographic” will provide several hundreds of examples.  Best of all, with the right tool (like that provided by piktochart.com), creating a custom infographic can be easy.

Expert Interviews

Nothing gives you credibility like having a celebrity endorsement.  However, that is not always possible.  The next best thing is showcasing an individual’s expertise – whether that is someone within your company or outside of it.  Creating content using an expert interview is an excellent way to add credibility to your website.  You can even combine this concept with the video blog tip, above.

“A Day in the Life”….In Photos!

People love to see a story. Is your company having a business retreat soon?  If so, that could be an excellent opportunity to add a “human” element to your website and help your target audience connect with you.  Just a few pictures, each with a caption telling the story, can go a long way towards building rapport with your audience.

With so much content on the web, it is important that yours stands out among the crowd. Changing things up and throwing in something other than a blog or whitepaper every once in a while can make a world of difference for your business.

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